On May 19, DAZED Korea unveiled its highly anticipated summer photo series featuring South Korean actress Seo Yea-ji, captured against the breathtaking backdrop of Da Nang and the ancient streets of Hoi An. Known for her enigmatic roles in dramas like It’s Okay to Not Be Okay and Eve, Seo Ye Ji’s latest visit to Vietnam marks her second time choosing this destination as a place for both relaxation and professional engagement.

Seo Yea-ji landed at Da Nang International Airport on May 7, where she was greeted by enthusiastic fans who presented her with thoughtful gifts. The following evening, the actress shared a series of Instagram stories, offering her 2 million followers a glimpse into her idyllic vacation. From serene beachfront views to cultural moments in Hoi An, her journey quickly captured the attention of her global audience.

In an exclusive interview with DAZED, Seo Yea-ji expressed heartfelt sentiments about her experience:

“It was a precious time to truly discover the charm of Vietnam that I couldn’t grasp during my previous visit. I’m so happy to spend the most beautiful moments of my life in such a gorgeous place with amazing people. I believe this will be an unforgettable memory in my life.”

During her stay, Seo Yea-ji resided at a luxurious five-star beachfront resort nestled along Da Nang’s iconic white-sand coast. Strategically located within reach of three UNESCO World Heritage Sites, Hoi An Ancient Town (20 minutes), My Son Sanctuary (90 minutes), and the Imperial City of Hue (120 minutes), this resort is a sought-after retreat for high-profile guests.

The property features 196 elegantly appointed rooms and 70 private villas, each designed in a harmonious blend of traditional Vietnamese aesthetics and French colonial architecture. Private pools, lush tropical gardens, and sweeping ocean views set the tone for a tranquil yet indulgent escape.

The resort has previously hosted an impressive roster of international celebrities, including actor Song Seung Heon, singer Shindong (Super Junior), model and influencer Irene Kim, actor Lee Sun Kyun, and singer Ailee. Their visits reinforce Da Nang’s rising status as a luxury destination for global trendsetters and stars.

Hoi An continues to draw an impressive list of Korean celebrities. In May 2023, over 60 artists from BH Entertainment, including renowned actors like Lee Byung Hun, Han Hyo Joo, Han Ji Min, Park Hae Soo, and Choo Ja Hyun, embarked on a team-building retreat in Hoi An and Da Nang. Their activities included traditional experiences like floating paper lanterns on the Hoai River and leisurely strolls through the lantern-lit town, all of which went viral on Korean social media.

Seo Yea-ji’s return to Vietnam reflects a broader trend among Korean and international stars choosing Vietnam especially Da Nang and Hoi An for their blend of natural beauty, heritage, and five-star comfort. With its world-class resorts, vibrant local culture, and growing international appeal, Central Vietnam is steadily establishing itself as a premier destination for celebrities, creatives, and influencers.