Following last year’s resounding success, the region’s most celebrated wine festival has returned to the coastal city with unprecedented scale.

On the afternoon of October 23, the grand ballroom of Hilton Danang along the Han River witnessed a remarkable cultural event: WineFest 2025 officially made its mark on the coastal city, establishing a significant milestone as the festival surpassed itself to become the largest wine celebration Da Nang has ever hosted.

Building upon the tremendous success of WineFest 2024, this year’s edition represents far more than a simple return – it marks a quantum leap in both scale and impact. The numbers speak volumes: over 280 premium wine labels – double last year’s offering – from 70 prestigious brands across 9 countries transformed Da Nang into Vietnam’s wine culture capital for the day.

Da Nang Emerges as the Gathering Place for Wine Enthusiasts

What distinguished WineFest 2025 in Da Nang extended beyond impressive numbers to encompass the caliber of attendees. The event attracted a substantial gathering of F&B directors from resorts and five-star hotels along the Da Nang and Hoi An coastlines, alongside hundreds of wine enthusiasts from across Central Vietnam. For three hours, the Hilton Da Nang space became a convergence point where professional expertise met passionate appreciation, where conversations about culinary culture flourished over glasses of exceptional wines.

A Cultural Journey Through Nine Nations

WineFest 2025 in Da Nang offered more than just a wine tasting session – it delivered an authentic cultural odyssey. From France with its centuries-old winemaking traditions, to Italy where each region tells its own story, from Spain with its distinctive aging techniques, to Argentina and Chile from sun-drenched South America, then the United States with its bold innovative spirit, Australia and New Zealand representing New World creativity, and South Africa with its 300-year winemaking heritage, all converged at a single venue.

A standout feature of this year’s event was the participation of over 30 brand representatives – individuals who have inherited and preserved winemaking traditions across generations. They did not simply introduce products but shared narratives about their brands, about vineyards cultivated through multiple generations, about cultural pride bottled in every drop of wine.

The success of WineFest 2025 in Da Nang clearly demonstrated an emerging trend in Vietnam’s wine appreciation culture. No longer confined to elegant banquets, wine has evolved into an integral part of modern lifestyle – a medium for connection, relaxation, and exploration of global culture.

Three Decades of Cultural Cultivation

WineFest 2025 marks the 30th chapter in the 30-year journey of Daloc Company Limited – a pioneering enterprise in Vietnam’s wine import and distribution sector. Since 1995, when it became the first private company granted direct wine import and distribution licensing by the Ministry of Industry and Trade, DaLoc Wines has consistently worked to bring wine culture closer to Vietnamese consumers.

Three decades provided sufficient time to witness transformation: from when wine remained unfamiliar, to its current status as an indispensable element of Vietnam’s culinary culture. WineFest embodies the crystallization of these efforts – a space for sharing, connecting, and spreading passion.

Connection and Appreciation

WineFest 2025 transcended commercial objectives to become an occasion for connecting the wine-loving community in Da Nang and Central Vietnam. Many attendees reconnected with like-minded friends, sharing experiences and new discoveries. F&B professionals likewise seized this opportunity for networking, exchanging insights, and updating themselves on the latest trends.

The success of WineFest 2025 in Da Nang, with its doubled scale compared to last year, represents more than numerical growth – it reflects the market’s maturation and international brands’ confidence in Vietnam. This serves as DaLoc Wines and WeWine’s expression of gratitude to customers who have accompanied them throughout the past 30 years.